GB Badminton board

Great Britain board members

Should you have any questions relating to Badminton England’s governance please contact the Executive Assistant to the Chief Executive in the first instance via ea@badmintonengland.co.uk.

Stephen Baddeley (Chair and Non-Executive Director)

Stephen was one of England’s most successful men’s singles players, winning European and Commonwealth titles while gaining 143 caps for his country.

His first ‘proper’ job was as Director of Coaching and Development for Badminton Scotland before joining Badminton England in 1996, initially as its Performance Director, followed by 7 years as its CEO. In 2004, he moved to Sport England as its Director of Sport which included a 14-month term as its interim Chief Executive.

He is currently Director of Sport at the University of Bath. Stephen has been Chair of the GB Board since November 2016.

Untitled design 2023 02 13T092219.880

Sue Storey (Accountable Officer)

Sue is the Chief Executive of Badminton England. Her role is to lead the organisation, work with the board, the team and key volunteers to deliver the strategy, to develop and grow the sport, deliver major events for badminton (including Yonex All England Championships), developing the top performance athletes to compete in Olympic/Paralympic Games and other international competition and promote the fantastic, exciting sport of Badminton.

Previously, Sue was the Chief Executive at Volleyball England, where she oversaw the three disciplines of Volleyball, Sitting Volleyball and Beach Volleyball, working collaboratively to deliver huge improvements across the sport.

Prior to that, Sue was an Inspector for the Sport Grounds Safety Authority, who, as authors of the ‘Green Guide’, are unique as the world’s only government funded body set up specifically to develop safety at sports grounds. She has also had a key role in developing stakeholder relationships and working collaboratively with national and international sporting bodies, federations and organising committees.

She is a cyclist, road and velodrome, she previously played hockey at Midlands League level and was a past Taekwondo GB Veterans Champion.

Sue also holds two NED positions; Trent Bridge Cricket Ground and Active Partnerships National Team.

The final interesting fact about Sue is she has two sets of twins!

Untitled design 2023 02 13T092440.389

Priya Guha (Senior Independent Director)

Priya is a Venture Partner at Merian Ventures, investing in women-led innovation, a Member of the Innovate UK Council, NED at the Digital Catapult and Adjunct Faculty at the Ashridge Hult Business School. She was previously GM for RocketSpace, launching their UK operations.

Priya used to be a career diplomat, most recently as British Consul General to San Francisco and previously in India and Spain. She is on the Althea Foundation Board, Tech London Advocates Advisory Board and Royal

Academy of Engineering International Committee. She also Chairs the Board of Trustees of Modern Muse and is an Advisor to The Youth Group. Priya was recently named in the 2020 Top 50 Most Influential Women in Technology for the 3rd year running.

Christine Black (Director – Badmintonscotland)

Christine has been a director of Badminton Scotland since 2007 and is currently chair of Performance since taking up the role in 2015. She was also President of Badminton Scotland between 2009 – 2011.

A former international player, Christine has been Team Manager for 4 Commonwealth Games and she now sits on the Scottish Disability Badminton Working Group.

The current Badminton Development Officer for East Lothian Council, Christine has introduced many hundreds of both Primary and Secondary school pupils to the sport.

Kenneth Nixon (Director – Badminton Ireland)

Ken is a retired Solicitor and District Judge.  He was past President and Chairman, and current Council member of Ulster Badminton.  He retired as Company Secretary of Badminton Ireland in 2020 after long term Board involvement.  Ken was also past chairman of the NI Sports Forum (umbrella organisation for sport’s Governing Bodies) and of the Confederation of British Sport, from which was a founding member of Sports Resolutions UK.

Ken currently sits on the Sports Resolutions Mediation/Arbitration Panel and pro bono Advisory Panel.  He is a current Board member of the Northern Cricket Union, the Mary Peters Trust and the NI Commonwealth Games Council.  Despite the effects of Polio Ken was able for many years to play standing doubles badminton but now plays with the benefit of a wheelchair with members of the Para Badminton group at the NBC Lisburn.

james board of directors

James Thomas

James joined the Badminton England board in July 2022 as the Performance Non-Executive Director.

He began his sporting career playing Rugby Union at Premiership Clubs in England and New Zealand. After injury brought about an early retirement in professional sport, James moved into working within the sport system.

James has held several senior positions within the UK Sport High Performance system over the last sixteen years and has worked with several sports including Athletics, Judo, Wheelchair Rugby and Boxing. He has spent the last five years as Performance Director at British Gymnastics and was the Team Leader at the Olympic Games in Tokyo.

Alongside his professional roles, he has also been a Non-Executive Director at GB Boxing, a member of the UK Performance Directors strategic group and the UK Sport People Development steering group.

James now works at Manchester City Football Club as the Director of Performance Services.

Alongside an undergraduate and post graduate background in Sport and Exercise Sciences, he is completing a Legal master’s in International Sport Law at Sheffield Hallam University, specialising in anti-doping and football law.

Outside of his professional career, James is an outdoor enthusiast, spending a lot of his free time mountain biking with his son and hiking in the Lake District. Committed to outdoor adventures, he is aiming to summit Mont Blanc and the Matterhorn in the near future.

Photo of Kelly Aston (003)

Kelly Aston (Director – Badminton Wales)

Kelly is the most decorated Welsh Ladies Singles Players with a career high of World Number 5 gaining over 140 caps for her country, Commonwealth Games Gold, European Silver & Bronze, three time Olympian and received an MBE in 2002 for her services to sport.

Having retired from professional badminton in 2006, Kelly settled in Dubai and moved into teaching and then nursery development, successfully launching and building a British International Nursery Franchise business in the Middle East.

In October 2017, Kelly joined Badminton Wales, initially as Head of Operations, and is currently CEO of the National Governing Body looking forward to a future of Badminton in Wales.

MD Profile picture (002)

Michael Davis

Michael is a qualified accountant and a member of the professional accountancy body CIMA (Chartered Institute of Management Accountants). He has over 20 years’ experience operating in a senior finance leadership role. He established his career in the private sector, working in a variety of IT related companies and in Transport and Logistics, before moving into the not-for-profit sector.

Michael is currently Head of Finance & Governance at England Athletics Limited, with responsibility for finance, HR, governance and commercial partnerships.

Michael is also a member of the finance committee for a large church-based charity.

Stephen Farrow (Company Secretary & Non-Executive Director)

Should you have any questions relating to Badminton England’s governance please contact the Executive Assistant to the Chief Executive in the first instance via ​ea@badmintonengland.co.uk​.

Useful links and downloads

Badminton GB Ltd is a company limited by guarantee, who’s Members are the Badminton Association of England Limited, the Scottish Badminton Union Limited, the Ulster Branch Badminton Union of Ireland Limited, and the Welsh Badminton Union Limited. Badminton GB Ltd is governed by its Articles of  Association.

Badminton GB Ltd is responsible for the governance of GB Badminton and its objects are:

  • to foster, encourage and promote the participation of GB Badminton in the Olympic Games, Paralympic Games and any other events involving a GB team;
  • to arrange, provide and secure all necessary assistance and support for the preparation, representation and success of Players in the Olympic Games and Paralympic Games;
  • to affiliate and provide representation to the British Olympic Association and British Paralympic Association; and
  • generally to advance and safeguard the interests of British Badminton in the Olympic and Paralympic context and to do all such acts and things as from time to time are deemed necessary or expedient.

Please click here to find the Annual Governance Statement for 2020.

The home nations come together to compete as Great Britain at the Olympic and Paralympic Games, European Games and Youth Olympic Games and therefore the GB programme is managed under a Memorandum of Understanding between Badminton GB Ltd and its Members.

The day to day operation and management of the GB programme is delegated to one of the Members and governed by a Lead Home Nation Agreement. Badminton England is the appointed Member nation for the Tokyo cycle.

The Technical Advisory Group, made up of all four Home Nation’s Technical Leaders and the Lead Home Nation’s GB Performance Director and Head Coach, meet to assist the development of the GB World Class Performance Plan.

The Selection and Appeals Policies for the Tokyo Olympics and Paralympics can be found below:

Financial Statement

Please click here to view the Financial Statement for 2020/21.

Diversity Action Plan

Please click here to view the current Diversity Action Plan

The GB Badminton board meet approximately four times per year, usually at the National Badminton Centre – home of the England performance programme – in Milton Keynes.

To read the agenda for recent GB Badminton Board meetings please click the relevant link:

Older agendas are available on request.

To read the minutes from each GB Board meeting please click the appropriate link below (please note in some instances confidential information may be redacated):

Older minutes are available on request.

Sign-up to our newsletter

    By registering you acknowledge that Badminton England will send you our newsletter by email. You can opt out at any time by clicking unsubscribe.